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About Us Sytner Sunningdale.

Find out more about what we and our team get up to.

Latest News & Events

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WHAT A DIFFERENCE A DAY MAKES.

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BMW i8 Roadster

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Impress with the new BMW Shadow Edition

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The BMW Lower Emissions Allowance.

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New M Sport Limited Edition for BMW 6 Series Coupé and BMW 6 Series Gran Coupé.

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The new BMW 5 Series Touring

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THE NEW BMW i8 PROTONIC COLOURS.

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BMW wins three awards at the 2017 fleet world honours

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Sytner Group take First Place at the Sunday Times Best Big Companies to Work For Awards

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Success for Sytner at the BMW Retailer of the Year Awards.

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BMW i3 Service Inclusive

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ROAD TAX CHANGES 01/04/2017

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Sytner Sunningdale

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Rob Sims

Managing Director
  • Years in the company

Dominic Gouldsborough

General Sales Manager
  • Years in the company

Declan Schembri

New Car Sales Manager
  • Years in the company

Steve Knill

Service Manager
  • Years in the company

Simon Tappenden

Parts Manager
  • Years in the company

Sharon Allen

Dealership Accountant
  • Years in the company

Dee Pope

Business Administrator
  • Years in the company

Our Customers come first.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Very easy and painless experience, no problems

Service

no problems at all

Service

Have had to rebook my car as problem not fixed

Service

can't complain about anything, good location, clear communication, good amenities on site including fast WiFi

Service

Would have been 5 star but was expecting a call back regarding my 5 year service plan but sadly wasn’t forthcoming

Service

Just one small point stopping me rating you as 5 star.The tyre pressures after a wheel change did not appear to have been checked, on checking myself it appeared each tyre had a different pressure reading, all not to the standard.

Service

Everything went well but I wasn't completely "happy" with the guy who checked my car in. He told me if I locked my car with the key the alarm wouldn't be activated - not according to BMW! He also disappeared to have lunch whilst my car being wash

Service

Good service, proactive advisor, value for money additional items. Long delay that evening for vehicle collection.

Service

Please see my previous response.

Service

Ive had an ongoing problem with my phone that is still not sorted!

Service

Pleasant service reception and very welcoming and friendly staff.

Service

service was good

Service

Took car in to have brake pads replaced, it was there for 24 hours. Only days after collecting it Ad Blue warning came on, why didn’t they check it while it was there. They found time to make a video of the tyres and clean it, but not to check Ad Blu

Service

The overall set up at Sytner sunningdale is a bit cramped but your service staff made the experience easier.

Service

Very Satisfied

Service

The video of the underside was very useful, plus the commentary. Assigned technician, service staff and valet very good. Quick turnaround.

Service

see above - also v impressed with the video which must be recent innovation.

Service

seems like they did what was required

Service

service was fine but the admin around it was very poor

Service

Was able to arrange car drop off and collection same day. Got part upgraded too same day which was a manufacturer requirement

Service

Welcomed and shown where to park. Booked in quickly. Contacted with update. Evidence of necessary work sent in video to my mobile phone, car ready as arranged and cleaned (except boot)

Service

Easy process and excellent customer service keeping me updated at all times.

Service

Richard Jackson in the service department was very polite, friendly, efficient and professional and he did everything to make the experience as pleasant as possible. He is an asset to your team. Please pass on my thanks.

Service

Very well organised, efficient and friendly service from the moment I drove in, throughout the aftercare process, through to collecting my nicely valeted car - well done Sytner Sunningdale!

Service

above comments also embrace the servicing side of the dealership.

Service

To be fair to the BMW maintenance nit when the experience was brought to their attention the response to the complaint was as I would have expected from a professional customer facing service outlet.

Service

Requested car be ready for collection at 4pm. Delivered car to Ascot @ 9.15am, had to chase up to see if it was ready as not heard by 4.30pm. Advised it would be ready at 5.15pm. Had to wait further 1/2 hour. Not great as had appmnt that evening.

Service

Very good and could have been excellent but the service did take a little longer than planned due to a recall being done at the same time

Service

Excellent service and excellent communication throughout.

Service

Was kept informed throughout the process and the video of the car being checked /repaired is a brilliant touch

Service

Picked up a fault on a tyre and managed to replace it same day

Service

Helpful, friendly. Liked the video. Fixed squeaking back seat and investigated a couple of other things with no charge. Great customer service.

Service

From purchasing the car to getting a repair done they were absolutely 10/10. The whole experience was efficient and easy, couldn't fault a thing.

Service

Issue not resolved meaning car (new) has been booked in for s repeat visit. Had been promised a loan car which on the day of the repair wasn’t available. No contact during repair had to chase twice for information.

Service

First class service, polite friendly staff, kept up to date with progress

Service

My problem was dealt with very promptly. I needed 2 new tyres so had to come back the following day. Carl was, as usual, polite, kept me updated as to progress as he knew I was on a tight time schedule. He is always brilliant to deal with.

Service

I particularly liked the "meet and greet" service - met as soon as I'd parked, greeted by name and escored inside to a desk. On collection the car was brought right to the door of the service department for me. It feels as though they care!

Service

Parts needed to be ordered and they arrived on the same day. The technician wasted no time in fitting the required parts and I was able to collect my car on the same day as the drop-off.

Service

I had a heart attack so Sytner arranged to come and collect my car and deliver back before the MOT expired.

Service

it was performed without issue and on time

Service

The Dealership look to assist in every way possible.

Service

Everything carried out as requested. Kept informed along the way. All completed on time.

Service

The only reason I’m not completely satisfied is that the I drive and electronic seat and memory settings were not reloaded as I had them, do things like map settings and seat positions and memory had to be reset from scratch. This has happened twice

Service

All was completed in good time

Service

The staff were very friendly and accomodating

Service

very courteous staff and car ready on time.

Service

job done efficiently while I waited

Service

From the personal service even to the way that they treat my daughter when she comes with me. I use Sytner Sunningdale frequently and I thoroughly recommend it. The staff at this branch are an asset to the brand and the dealership.

Service

Friendly, efficient service

Service

Making the appointment was easy and the vehicle was ready on time

Service

I was given the right service level for my vehicle.

Service

Always a professional yet friendly service

Service

Only because we required a spare tyre and was very disappointed that we can't purchase one or that cars today don't have a spare tyre

Service

Good service

Service

The initial pick up from the dealer was very good, Justine Stirzaker was extremely nice, very accommodating and spent time with me and my partner showing us how to use the car and its features, she made the experience very special

Service

Richard is amazing .

Service

Lack of replacement cars when an unexpected issue was identified. However I was drive back home and the car was dropped off when fixed, which really helped.

Service

Still expensive

Service

Polite and efficient and problems resolved quickly

Service

All done as expected

Service

Work carried out on a safety recall

Service

The Sytner Sunningdale service staff are easy to deal with, and usually there are no surprises.

Service

Efficient and Friendly

Service

Vehicle was fixed and regular updates regarding repairs was given. Courtesy car not up to scratch

Service

Very pleased the only reason it is not 5/5 was that the on board computer diagnostic plug in cover was not replaced following the last visit on my 320 convertible and I now have an open socket above the accelerator

Service

On time, efficient, friendly and di what I asked

Service

See Q1

Service

The delay in booking in my two cars due to the unavailability of a loan car can be frustrating. Maybe those who have a service pack should/could take priority

Service

The car has now had a software update and seams to be running well. The car was also taken into the paint shop to check on some marking on a rear door handle this was rectified.

Service

The actual service details is not known to me.

Service

I was informed all along the way as to the status of my service and MOT.

Service

All done quickly and efficiently

Service

Always very professional, dealing with requests / issues quickly

Service

See above

Service

The works performed in line with quote and on time.

Service

Booking by phone I was going to be charged twice as much as online.. when I had the car serviced it was covered under my service plan... lot of misinformation

Service

This was the third time the car had been in for the same issue and this seems to be largely ignored in discussion and no acceptance or acknowledgement of the significant inconvenience of having to keep returning the car and the cost involved

Service

Service representative was friendly, knowledgeable and had a professional manner. Car MOTed/washed in a reasonable time. Minus three stars as the cream leather interior had significant dirt marks on the door handles. Unacceptable.

Service

Car was attended to by a technician and service completed quickly

Service

Having been introduced to the assistant manager, who handled my case, everything went smoothly.

Service

as above

Service

Daniel kept me informed by telephone and as stated above provided me with a very good loan car in the interim, unlike some dealerships I have dealt with in the past.

Service

As above

Service

Difficult getting an appointment with this garage as so busy

Service

Took a little while longer than hoped to service the car as it needed reprogramming, but they kept me informed so I didn’t feel like I was hanging around or being given little information etc

Service

Excellent service throughout

Service

The entire process was based on my being able to drive out of the showroom at the end of the day completely satisfied with my purchase. No detail, however small, was ignored and no issue, however large, was too difficult to resolve.

Sales

Everything ran like clockwork but more importantly they communicated with me all the time which is vital and any small issues where quickly overcome

Sales

I loved the selection of cars you had to choose from, I was looking for a luxury car, with lots of extras on, you had what I was looking for.

Sales

The salesman was great, he helped me decide the best model for my needs, then kept me fully up-to-date with progress from start to finish. Nothing seemed too much trouble for him. Other staff members I encountered were also very informative & helpful

Sales

I was really happy with my whole experience at BMW and the car was delivered to me a few days earlier than expected, again down to Justine's efficiency. She also chose a great number plate for the car which she gave a great deal of consideration to.

Sales

Good communication throughout the process.The reason for not giving 5 stars is due to the delay in delivery.

Sales

Although I find some sales staff of premium brand car dealers can be a bit “up themselves” George Dickinson at Sytner Sunningdale was a charming and delightful person to do business with.

Sales

Yes, very happy with the service - very helpful with queries, with regular updates and not intrusive at all. Very pleasant sales staff at Sytner Sunningdale.

Sales

Incredibly satisfying how I was constantly informed and updated whenever there was some new information on how soon I could get my BMW

Sales

Sales consultant Chris Collin was very helpful in ensuring my needs were met from beginning to end.

Sales

I get a very warm welcome when I enter the showroom everybody is very polite and friendly. I been dealing with Justine on every car I’ve purchased and get excellent service on the day and also follow up calls to see if I need any more technical help.

Sales

George Dickinson was great. I have tried and failed to buy a bmw on three occasions in the past and was always put off by the salesperson who just did not seem to care about my business

Sales

My experience with the BMW Synter Sunningdale dealership was instrumental towards my purchase decision. The whole process was very smooth which ultimately gave me peace of mind.

Sales

Justine and team did a great job.

Sales

Excellent customer service, all my questions answered, the sales representative always returned my calls and completed actions within the agreed time.

Sales

Reception staff very helpful always pass on messages

Sales

Complexity of the options, their relative merits and lack of written documentation on how to use them.

Sales

Chris (Collin) was excellent and my whole experience of dealing with Sytner BMW was a pleasure

Sales

Franco Insalaco did an excellent job as salesman - got the balance right.Improvements: why the restrictions on colour and models? Would have been a 3 month delay to get the colour we wanted (which is a standard colour on

Sales

I had a tight timeframe between my previous vehicle and wanting to be on the road in the new BMW. I was provided with a loan car for the short duration that I had to give up the old vehicle and could take delivery of the new. An excellent gesture.

Sales

A thorough and highly professional service was provided

Sales

Chris was very informative, honest and not pushy.

Sales

Overall, very satisfied but the process of selecting a new car from stock seemed difficult. It would have been better if there were a selection of cars available based on certain criteria that I could have viewed before choosing.

Sales

Fantastic from start to finish.

Sales

Attention and professionalism from the sales person -Jack Maidment.

Sales

Tenacious without overstepping the mark,informative,helpful,professional,friendly. Whilst Jack and Warren were my key contacts, they were supported by a team which helped present the Centre in a positive light and provided great Customer Service

Sales

I was treated very well throughout the whole process, given regular updates and made to feel a valued customer.

Sales

Franco was excellent. Answered all of my questions promptly and accurately and secured a vehicle to my exact specification.

Sales

Outstanding - they staff could not be any more helpful

Sales

Excellent customer service from Chris Collin

Sales

Nice friendly staff and they were able to find me an excellent deal.

Sales

Very professional at all times and made me feel at ease

Sales

The ordering of the car was thoughtful and designed to meet my needs. The handover was detailed, sensitive and demonstrated considerable customer relation skills.this is my 5th handover with Justine. She is incomparable with anyone else. The best.

Sales

Everything was fully explained and the presentation when I picked up the car was a lovely touch as was the gorgeous bunch of flowers.

Sales

I was expecting a good service as usual, but they have exceeded my expectation with a wonderful presentation of the car, finance deal and lovely bouquet of flowers, very nice touch really

Sales

Knowledgable sales, uber helpful without being full on. Contact throughout the sales from start to finish is excellent. I was informed all the way through as to the status of my car and was kept in the loop at all times.

Sales

Glenn Povey and Justine Stirzaker are extremely knowledgeable and helpful sales people. Justine took on my purchase and went over and above in ensuring my needs were met.

Sales

During collection the school phoned to tell us our daughter was sick and needed collecting, Jack did his best to cover the key points but made it clear we could call or come back at anytime if we had questions.

Sales

It was a wonderful experience buying and taking delivery of my new BMW X1.Made even more delightful with the fantastic professional service I received from Chris Collin.I enjoyed every minute and appreciated the help given. Thank you.

Sales

Chris Colins was absolutely excellent, no pressure sales. Listened, gave advice never pushy gave me confidence in my purchase

Sales

Excellent service

Sales

I could always communicate easily with the staff. The whole experience went very well.

Sales

For all the above reasons, sales representative always goes the extra mile

Sales

felt welcome and personalised, the seller Justine Stirzaker took her time to show all the buttons and features. this was a very good handover

Sales

Very happy with the service that I received at Sytner Sunningdale by Himmet Sondh.

Sales

I was given sound advice on the finance options, what I really needed in terms of options on the vehicle (and what I didn't need, mores the point) and kept up to date throughout the build period by the dealer

Sales

Smooth and easy purchase and delivery.